“What if the world’s fastest man went even faster?” That’s the question Nissan poses in the newest series of its brand campaign, “WHAT IF_”, which launched on June 1, 2012. For the campaign Nissan has partnered with Usain Bolt, Olympic and world record holder and world's fastest man, to launch a new global brand campaign.
The Advertisement:On the left, multi-world-record-holder Usain Bolt, 25-year-old Jamaican who ran 100 meters in the time it takes many of us to take two breaths, 9.58 seconds.
On the right, a red hot Nissan GT-R reveals its own best time of zero-to-100 kilometers per hour in 2.8 seconds.
The campaign, which highlights the Olympian who is in training for the Games in London this July, is intended to energize consumers as the excitement rises while the Olympic games approach.
The multi-year “WHAT IF_” campaign, soon to reach international airports in all major cities, is intended to boost Nissan’s brand power, a key pillar of the company’s mid-term plan through 2016.