“The most
popular color in North America for the past three years is white,” says Nancy
Lockhart, Color Marketing Manager for DuPont Vehicle Paints. It's no
surprise that the most popular car
color was White, in 2011 it represented 23% vehicles
purchased in North America. Black and Silver were also
popular, 18% and 16% of buyers preferred these shades. Gray
ranked fourth with 13% and Red rounded out the top five with 10%.
While Blue collected just 9% of the vehicles in 2011. Among the least loved
colors: Beige/Brown with 5%, Yellow/Gold with 3% and
finally Green represented only 2% of purchased vehicles.
Nissan continues to develop new colors and enhance on original ones in order to deliver to it's drivers the biggest variety of vehicle colors to meet their preference. For example, below you can see the 2012 Nissan Murano in Tinted Bronze and the 2012 Nissan Rouge in Graphite Blue.
We want to hear from you about your favorite car colors
and what lead you to your decision, feel free to comment below and share
with us your color of choice!